HubSpot and Mailchimp integration
HubSpot holds the contact data, Mailchimp sends the campaigns, and there is one list rather than two. Contact lists, segments and campaign results stay in step on their own. A marketer builds a Mailchimp campaign on behavioural data from HubSpot without moving anything by hand.
Why companies connect HubSpot to Mailchimp
Anyone running HubSpot and Mailchimp together ends up reconciling contact lists manually. The two drift apart, campaigns go out to segments that are out of date, and an unsubscribe has to be honoured twice.
How we do it
A two-way sync keeps contact data and subscription consent in one version. Campaign results from Mailchimp are written back onto the contact in the HubSpot CRM.
What you get
Two-way contact sync instead of exporting and importing lists
Mailchimp segments built automatically from HubSpot lifecycle stage and lead score
The full Mailchimp campaign history visible on the contact's timeline in HubSpot
Email campaign ROI up 30% through segmentation that uses what the CRM knows
Unsubscribes and marketing preferences synced both ways, as the GDPR requires
Use cases
An e-commerce business running HubSpot CRM and Mailchimp newsletters on one contact base
A marketing team targeting Mailchimp campaigns at leads at particular HubSpot funnel stages
A non-profit using Mailchimp for donor communication and needing it joined to the CRM
A SaaS startup scoring leads automatically from their engagement with email campaigns
Frequently asked questions
Does this replace HubSpot's own email marketing?
No. The integration is a bridge between the two: you can use HubSpot's email tools and Mailchimp's, and the data stays in step. It makes sense for companies already established on Mailchimp who do not want to leave it.
How are subscription preferences and consent handled?
Unsubscribes and marketing consent sync both ways. If a contact unsubscribes from a Mailchimp list, their subscription status updates in HubSpot as well, and the other way round - which is what the GDPR requires of you.
Which HubSpot segments can be synced to Mailchimp?
Any static or active list can be mapped to a Mailchimp list, including segments built on lifecycle stage, lead score, original source, contact properties and activity history.
Tell us what you want built
A few sentences about what it should do and who for is plenty. You get scope, a date and a price back within 24 hours.
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